About TIRhub.com

Three organisations. One purpose.

Diabetes care is a complex landscape of continuous innovation with new treatments and new devices. Each advancement helps make a meaningful difference in the lives of people with diabetes, yet significant unmet needs remain.


Novo Nordisk, Abbott and The diaTribe Foundation are all committed to improving the lives of people with diabetes, and we believe one of the most promising and important evolutions in the management of diabetes today is about something very simple, yet incredibly impactful – Time in Range (TIR).

TIR is a new approach to managing diabetes that can benefit both people with diabetes and their healthcare professionals. More than a parameter for evaluating glucose levels, TIR uses valuable information to better inform the management of diabetes at an individual level. It provides actionable insights that can empower people living with diabetes to take better control of their health and their future. TIR offers the power of insight into today to create positive change tomorrow.

Together we are joining forces to improve the lives of people living with diabetes by raising awareness and understanding of the importance of TIR as the emerging standard of care.

Initiative partners

Making sense of diabetes

The diaTribe Foundation was founded with a mission to improve the lives of people with diabetes, prediabetes and obesity, and to advocate for action. Our team is fiercely committed to improving the lives of people with diabetes.

All of us are personally touched by this disease, and some of us have it ourselves. Our work is truly a labor of love, and so we invite you to join the diaTribe.

Visit diatribe.org
Initiative partners

Creating life-changing technology

From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s blood donations to ensure a healthy supply.

Our purpose is to make the world a better place by bringing life-changing health technologies to the people who need them. That’s our commitment to helping you live your best life.

Visit abbott.com
Initiative partners

Defeat diabetes

For almost 100 years, we have been translating the unmet medical needs of people living with a serious chronic disease into innovative medicines and delivery systems, like our insulin pens.

Our treatments today are benefiting millions of people living with diabetes, obesity, and rare blood and endocrine diseases.

From our labs to our factory floors, we are discovering and developing innovative biological medicines and making them accessible to patients throughout the world.

Visit novonordisk.com